Services
Budtender Brand Loyalty
Budtenders are at the heart of the customer experience, and their recommendations and preferences often influence consumer purchasing. Budtenders develop relationships with the customers who regularly spend money in their provisionary. Your most valuable potential...
Cannabis Influencer Campaigns
Having a good product isn't enough; people need to be demanding it. Competing with the provisionary next door for traffic? Fighting what feels like everyone for increasingly competitive shelf space and pricing? Your real battle is for the hearts and minds of...
Vendor Days
It isn't enough to sit there with stickers; vendor days are meant to sell your products. If you are going to go to the effort of planning one, make it valuable for you and the consumer. We have been to enough disappointing vendor days throughout the state to know how...
Social Media Strategy
Social media can be complicated for cannabis companies, but that doesn't mean you should neglect the opportunity it provides to connect with your customers. We provide social media setup and strategy and monthly social media content planning.
Promotional Event Planning
Grand opening? Product launch? Music festival in the parking lot? Or just have to do whatever you can to compete with the provisionary nextdoor? Let us plan your next promotional non-consumption event, no matter what it is you're planning. We're in cannabis now, but...
Cannabis Consumer Education
Cannabis consumer education is where we got our start in the industry when we launched Illinois Cannabis Info. We filled the gap we saw in our home state of Illinois' implementation of legalization, providing extensive grassroots consumer education and releasing...
Budtender Training
Budtenders are at the heart of customer satisfaction, brand loyalty, consumer education, and revenue. Our customized training empowers your budtenders to delight and educate consumers, increase sales, and promote partner products. We will develop a completely custom...
Custom Cannabis Employee Training Program
Most of our experience is in developing budtender training programs, but we would be happy to create an employee training program for you regardless of what it is your employees actually do. We will develop a completely custom training curriculum, documenting any...
Cannabis Lectures & Seminars
Seeking speakers for your event or need a class taught on cannabis? We provide lectures, seminars, and courses on a case-by-case basis. Topics vary widely, but popular options include: DIY cannabis extraction, the basics of cannabis science, why terpenes are more...
Web Design
Your website is the core of your digital identity. Make it work for you. We are digital natives and manage a portfolio of dozens of websites personally. We love bringing brands online and empowering clients to connect with customers digitally. We revel in...
Graphic Design
Graphic design is where art and communication meet. You want your designs to evoke emotions that elicit interest, sales, and loyalty. And yet, this need to catch the eye must always be balanced with the need to convey information clearly, concisely, and quickly. Your...
Information Design
The cannabis industry is filled with information and collateral materials. Consumer education, product spec sheets, ordering sheets, catalogs, sales sheets, SOP checklists, advertising materials, and more. It's a lot to keep up with the paperwork, let alone design it...
Packaging Design
Cannabis packaging is even more varied than the products that come inside. We believe that cannabis packaging should be eye-catching and delight the consumer while clearly communicating what is inside. In addition to conceptualizing and designing all types of...
Product Branding
Having a good product isn't enough. It has to be branded in a way that appeals to people and is memorable enough to keep them coming back for more. Let us get to know your product and then develop an identity that will resonate with consumers. From naming products and...
Strategic Differentiation
The Michigan cannabis game is changing, and if you want to survive the next few years you better set yourself apart from the competition. Options abound and customers can afford to be selective -- so why should they choose you and your products? If your answer is...
Brand Storytelling
When most people think of branding, they think of fonts, a color scheme, and a logo. But branding isn't just the graphics of your business; branding is its identity. And we put it in words. We identify your brand's story (if you haven't already), craft it into words...
Brand Design
Your brand is your company's identity. It consists of your logo, color scheme, fonts, and a million other tangible and intangible little things that collectively make you different from all the other companies out there. We love helping companies identify or develop...